In The Spotlight: Booming Tourism in Iceland

Reykjavik – After being struck hard by the economic downturn seven years ago, Iceland’s economy is thriving, boosted significantly by the country’s resurgence as a holiday and vacation destination. The summer months of June, July, and August mark Iceland’s busy tourism season. Last year, over five and half million foreigners visited Iceland, an increase of over 20% from the year before. This recent tourism boom has created an increased demand for airfare.

MetroAir introduced Keflavik (Iceland’s main international airport) to the route network on February 1st, 2012 with daily Airbus A319 service from Baltimore-Washington. In 2014, the Keflavik route was upgraded to an Airbus A321 to accommodate extra travelers.

“We’re seeing the effects of Iceland’s rising popularity,” said MetroAir COO William Hogarth, “We’re filling almost twice as many seats [to Iceland] as we were last summer.”

This year, travel demand to the island nation located in the North Atlantic was so great that MetroAir is now flying Boeing 757-200s to Keflavik twice a day, once from Chicago, and once from Baltimore-Washington. Hogarth estimated average load factors were well above  80% for both flights to Keflavik.

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